Baseball Express, Inc.
Baseball Express is the premier multi-channel marketer to the enthusiast baseball and softball player. Since its founding in 1990, Baseball Express has grown organically and through acquisition into the trusted source for players, coaches and parents seeking the latest, highest-quality equipment, apparel, shoes and accessories.
In 1993, we led an investment group that recapitalized Baseball Express to help build a national mail order distributor of baseball supplies. The opportunity and investment thesis was to provide capital to expand the product line and improve product margins. We helped recruit a new executive team, assisted with a strategic acquisition to expand the product line, and helped develop new sales channels. Some of the highlights included growing from 7,000 customers to over 110,000 at the time of exit. Revenues increased from $5 million to over $45 million.
In 2004, after a successful 11 year partnership, Baseball Express was sold to an affiliate of Halpern, Denny & Co., generating great investment returns.
